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THE POTTYBOX

description // concept

The Pottybox is a company that offers a puppy training system intended to aid in the process of housebreaking pets. It allows pet owners to get their furry friends comfortable with doing their business on grass, even during the busiest of times and in the most incon-venient of places. From inside the wooden box, the synthetic but convincingly authentic grass can be removed and hosed down easily. Finished with a slide-top lid, leather belly-
band and rope handle, it can be effortlessly packed up and transported anywhere. A bag of treats accompany the Pottybox, and are meant to be used as a reward in conjunction with the training system. I recognized that potty training pets can be a stressful and frustrating time, so I set out to find a solution to this problem and approached it with humor and elevated materials that would look beautiful in the home.

year of completion

2018

ORGANIZATION / CLIENT

The Pottybox Co.

project type

Branding, packaging design, illustration

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MAIN LOGO

COLOR PALETTE

TEXTURE PALETTE

ALTERNATE LOGO

SUBMARK

TYPEFACES

PAN AM: THE NEW ADVENTURE

description // concept

Pan Am: The New Adventure is a reimagining of the iconic, defunct airline. Geared toward a fresh, younger generation of customers, bright colors and free-spirit styled graphics are displayed across a new variety of travel applications. The Pan Am Hostel, set in various locations across the globe, appeal to those looking to make new friends and experience self improvement with organized group outings and free yoga and meditation classes. 
The fun, friendly and inviting logo is stamped on every postcard, which are also free for guests of the hostel. In the gift shop, visitors can purchase branded goods to keep their travels running smoothly, or catch the Pan Am vintage bus shuttle to local bus stations.

year of completion

2019

ORGANIZATION / CLIENT

Academy of Art University

project type

Branding, illustration, advertising

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MAIN LOGO

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COLOR PALETTE

ALTERNATE LOGOS & COLOR COMBINATIONS

LOGO ANATOMY

CLEAR SPACE & SIZING

SUBMARK

BRAND STRATEGY MANUAL

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THE PAN AM HOSTEL EXPERIENCE

ADVERTISING & MARKETING MATERIALS

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BUSINESS SYSTEM

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TOUSLED BLOW DRY BAR

description // concept

A client approached me with the idea of opening what would be the first blow dry bar in Wichita, Kansas at the time. Together, we envisioned a luxe brand and aesthetic that would make clients feel as though they were recei-ving  the most lush experience possible. We decided on illustrated portraits in a book that would inspire customers with hair style options. After illustrating these looks, I designed the layouts as well as an accompanying ebook for convenient viewing on even the busiest days. I also designed branded shopping bags for customers that wanted to purchase hair styling products at the shop, as well as various marketing collateral. 

year of completion

2017

ORGANIZATION / CLIENT

Tousled Blow Dry Bar

project type

Branding, illustration, layout design

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MAIN LOGO

COLOR PALETTE

SUBMARK

SOCIAL MEDIA

PATTERNS  &  TEXTURES

TYPEFACES

Ruthligos

Eastman Roman